Fashion has long been a source of creative expression and cultural identity in Ukraine, and its designers are now enjoying increasing recognition on the international scene. Today’s Ukrainian fashion landscape is characterized by boldness, inventiveness, and creativity.

Here are five up-and-coming Ukrainian fashion designers: Gudu, Ienki Ienki, Julia Bogdan, Yana Olenich, and Masha Popova.

GUDU – by Lasha Mdinaradze

GUDU by Lasha Mdinaradze

GUDU is a Ukrainian brand that has captivated audiences since its launch in 2012. Creative director Lasha Mdinaradze brings his Georgian roots to the table while still calling Ukraine his fashion home. His creations are inspired by urban life and unique tailoring techniques, combining modern and traditional elements.

Lasha has decided to stay in Kyiv, despite all the difficulties that day-to-day life presents in war-torn Ukraine. His passion for fashion is evident in his collections, using bright colors and experimental cuts to create statement pieces.

IENKI IENKI – by Dima Levenko

IENKI IENKI by Dima Levenko

Before the war in Ukraine, IENKI IENKI was based in Kyiv. Designer Dima Levenko has since relocated his studio but continues to produce bold, sophisticated ready-to-wear collections. His distinct outerwear is inspired by the urban environment, experimenting with color and texture.

IENKI IENKI is available online and from Selfridges in London.

Six – by Julia Bogdan

Six by Julia Bogdan

SIX is a brand by Odessa-born designer Julia Bogdan who has been creating avant-garde fashion since 2017. Her collections are characterized by modern silhouettes that push design, fabric, and technique boundaries. Ukrainian culture heavily influences her designs, unexpectedly exploring themes of identity and belonging in difficult times.

OLENICH – by Yana Olenich

OLENICH by Yana Olenich​

Fellow Odessa-born Yana Olenich’s work stands out for its minimalist aesthetic and thoughtful details. She draws inspiration from everyday objects and scenes, translating them into wearable pieces with a minimal, utilitarian look.

Olenich’s work predominantly involves eco-leather and fur, balancing unexpected details with timeless silhouettes.

Masha Popova

Masha Popova​

Another emerging talent from Ukraine is Masha Popova, who studied at Central St Martins in 2020. Her creations are based on the idea of power dressing and feature oversized shapes, vibrant colors, and bold patterns.

Popova’s designs often draw from military uniforms mixed with denim, combining them with unexpected details such as flowers and bow to create unique collections for both men and women.

These five Ukrainian fashion designers are pushing boundaries and creating unique collections celebrating their culture and identity even in difficult times, proving that through adversity comes creativity.

Do you love fashion? And want to make a bold statement this season? Then look no further than these five up-and-coming Ukrainian fashion designers. Let their courage, creativity, and eye for detail inspire you to find your unique style.